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The Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials Certification includes only one 1Z0-477 exam.
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Oracle 1z1-477 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Multi-Channel Campaigns | - Rapid Retargeter Display Campaigns - SMS Campaigns |
| Initial Configuration / Deliverability | - Bounce Processing and Spam Handling - Domain Branding and Delegation - IP Warm-Up and Suppression Settings - Conversion Tracking and Subscription Management |
| Programs | - Program Design and Publishing - Program Analysis and Testing |
| Partner Integrations | - Responsys Integration with Technology Partners |
| Creating and Managing Content | - Document and Email Creation - HTML Code and Responsive Design |
| Campaigns / Forms | - Campaign Setup and Testing - Personalization and Dynamic Content - Forms Management |
| Integration: Interact Connect | - Connect Jobs Configuration - Data Gateway Setup - Contact Event Data Exports |
| Reporting | - Standard Reports and Dashboards - Custom Reports with Measures and Dimensions |
| Responsys Data Model | - Contact Lists, Supplemental Tables, Profile Extension Tables - Filters, Segment Groups, Seed Groups |
