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Salesforce AP-215 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Data Integration and Configuration | - Data Mapping
|
| Reports and Activation | - Report Types
|
| Marketing Intelligence Platform Fundamentals | - Platform Overview
|
| Data Visualization and Dashboards | - Dashboard Design
|
| Data Harmonization and Data Model | - Parent-Child Data Streams
|
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
1. Your client is interested in ingested the below file to a new generic data stream type:
The field 'Meeting Code' was mapped to the main entity key. 'How should the 'Room Number' be mapped?
A) A custom metric and set aggregation to AUTO
B) An attribute of 'Meeting Code'
C) A custom metric and set aggregation to SUM
D) A separate entity key
2. Your client has provided sample files of their data from the following data sources:
Google Campaign Manager
Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
* The source of truth for cost is Google DV360
Which action(s) are needed to take place in order to meet the client's requirement and set Google DV360 as the source of truth for Cost?
A) Set Update Attributes and Hierarchies' as the Data updates Permissions for Google DV360
B) Unmap 'Cost' in Google DV360
C) Unmap 'Cost' in Google Campaign Manager
D) Set 'Inherit Attributes and Hierarchies' as the Data updates Permissions for Google DV360
3. Ina workspace that contains one hundred data streams and a lot of data, what is the biggest downside of using calculated dimensions?
A) Scalability
B) Performance
C) Ease of maintenance
D) Ease of setup
4. A client Ingested the following We into Marketing Cloud Intelligence:
The mapping of the above file can be seen below:
Date - Day
Media Buy Key - Media Buy Key
Campaign Name - Campaign Name
Campaign Group -. Campaign Custom Attribute 01
Clicks -> Clicks
Media Cost -> Media Cost
Campaign Planned Clicks -> Delivery Custom Metric 01
The client would like to have a "Campaign Planned Clicks" measurement.
This measurement should return the "Campaign Planned Clicks" value per Campaign, for example:
For Campaign Name 'Campaign AAA", the "Campaign Planned Clicks" should be 2000, rather than 6000 (the total sum by the number of Media Buy keys).
In order to create this measurement, the client considered multiple approaches. Please review the different approaches and answer the following question:
Which two options will yield a false result:
A) Option 2
B) Option 1
C) Option 4
D) Option 5
E) Option 3
5. An implementation engineer is requested to extract the second position
of the Campaign Name values.
The Campaign values consist of multiple delimiter types, as can be
seen in the following example:
Campaign Name: Ad15X2w&Delux_wal90
Desired value: Delux
Which three harmonization methods will achieve the desired outcome?
A) Calculated Dimensions
B) Patterns
C) Mapping formula
D) Vlookup 0
E) Data Fusion
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: B,D | Question # 5 Answer: A,B,C |



