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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing | 20% | - Explain how to analyze email performance metrics - Describe how to manage email templates - Explain how to use dynamic content in emails - Explain how to create and send emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Describe how to use form handlers - Describe how to use dynamic content - Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages |
| Engagement Studio | 17% | - Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs |
| Visitors and Prospects | 8% | - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified - Explain the differences between visitors and prospects |
| Administration | 11% | - Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains |
| Lead Management | 24% | - Explain how to use automation rules for lead management - Describe how to manage prospects in the recycle bin - Describe how to set up and manage assignment rules - Explain how to configure and manage scoring and grading |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
Question 1
LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.
What could LenoxSoft marketers create for each region to meet this requirement?
A. Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.
B. Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.
C. A tracker domain specific to the European region and an additional tracker domain specific to the North American region.
D. A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.
Question 2
The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Marketing Cloud Account Engagement feature of email now can be used to run these tests?
A. Create a static list of approved users to use as the recipient list in the sending tab.
B. Create a test list of approved users to use in the testing tab of the email now.
C. Create a one off email test send by entering an email address in the Send to Emails section of the testing tab
D. Create a dynamic list of approved users to use as the recipient list in the sending tab.
Question 3
LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?
A. LenoxSoft added location based criteria
B. LenoxSoft uses location based scoring categories .
C. LenoxSoft must add prospect to a dynamic list
D. LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.
Question 4
A Marketing Cloud Account Engagement administrator wants to develop a better lead qualification strategy.
The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.
How should this goal be achieved in Marketing Cloud Account Engagement?
A. Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.
B. Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.
C. Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.
D. It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.
Question 5
What is true about page actions? [Choose three answers]
A. It is possible to use URL wildcard by adding * to the end of the URL.
B. You cannot set the prospect's source campaign with page actions.
C. You cannot use auto responder emails with page actions.
D. You can define a page to be a priority page to highlight the activity to Sales reps and other users.
Solutions:
| Question 1 Answer: A | Question 2 Answer: B | Question 3 Answer: D | Question 4 Answer: B | Question 5 Answer: A,C,D |
