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Marketing Cloud Administrator Certification Exam topics are as follow
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- Channel Management: 16%
- Subscriber Data Management: 18%
- Setup: 38%
- Digital Marketing Proficiency: 13%
- Maintenance: 15%
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Marketing Cloud Administrator Certification Exam formate are as follow
Format: Multiple choices, multiple answers
- Length of Examination: 105 minutes
- Number of Questions: 60
- Passing score: 67%
- Language: English
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-admin---MCE-Admn-201
Salesforce Marketing-Cloud-Administrator Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Email Studio | - Email Creation and Sending - Deliverability and Tracking |
| Topic 2: Marketing Cloud Connect | - Salesforce Integration Setup - Data Synchronization |
| Topic 3: Setup and Configuration | - Security and Permissions - Account Setup and User Management |
| Topic 4: Data Management | - Data Extensions and Lists - Subscriber Data Architecture |
| Topic 5: Journey Builder Basics | - Journey Configuration - Entry Sources and Activities |
| Topic 6: Automation Studio | - Import and File Transfers - Automation Workflows |



