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Salesforce Marketing-Cloud-Intelligence Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Mapping | 5% | - Data Stream Mapping
|
| Topic 2: General Functionalities | 5%-13% | - General Marketing Cloud Intelligence functionality and knowledge
|
| Topic 3: Calculated Dimensions and Measurements | - Metrics and Calculations
| |
| Topic 4: Data Harmonization | - Data Modeling and Harmonization
| |
| Topic 5: Data Integration Code Ability | 12% | - Code and Integration Logic
|
| Topic 6: CRM and Analytics | - CRM and Reporting
| |
| Topic 7: Solution Design and QA | - Implementation and Validation
| |
| Topic 8: Data Update Permissions | 5% | - Permissions and Hierarchies
|
Common Questions About the Salesforce Marketing-Cloud-Intelligence Exam
The Marketing-Cloud-Intelligence exam is the official Salesforce exam behind the Accredited Professional Certification certification, validating the skills measured by the Salesforce Marketing Cloud Intelligence Accredited Professional credential. It sits at the Professional level of the Salesforce certification program. It also connects to Salesforce Accredited Professional, Marketing Cloud Advanced Cross Channel Accredited Professional, Marketing Cloud Personalization Accredited Professional, so the knowledge you build here carries over to those tracks as well.
The Marketing-Cloud-Intelligence exam contains 40-45 questions to be completed within 90 minutes. Before exam day, divide the available time by the question count to work out a comfortable per-question pace, and mark any item that eats into it so you can return later instead of getting stuck. Timed sessions in the GetValidTest test engines make that pacing automatic — run at least two full-length mock exams under the clock so time pressure never becomes the reason you drop points.
The passing score for the Marketing-Cloud-Intelligence exam is 60%, and the official registration fee is $150 USD. Retakes are not discounted — every new attempt means paying the full fee again — so it pays to measure yourself before you book. Work through the 64 practice questions on GetValidTest, sit a timed practice test, and schedule your exam only when your scores are consistently comfortable. That simple habit is the cheapest exam strategy there is.
Recommended experience with data modeling, ETL, SQL, BI implementations, marketing analytics, and Marketing Cloud Intelligence projects. Requirements can change when Salesforce revises its certification program, so confirm the current eligibility rules on the official exam page before you register.
Yes. GetValidTest provides a free Marketing-Cloud-Intelligence PDF demo so you can review the question style and answer quality before purchasing. Every purchase also includes 365 days of free updates — if Salesforce revises the exam during that period, the updated material reaches you at no cost. Once the free-update year ends, you can extend your update service at a 50% discount.
Every Salesforce Marketing Cloud Intelligence Accredited Professional purchase on GetValidTest is covered by a 100% money-back guarantee with clear conditions: if you take the corresponding exam within 60 days of your purchase and do not pass, you can claim a full refund by submitting a scanned copy of your exam enrollment slip and your official score report as a PDF within two days of the exam date; claims are processed within seven days of submission. The guarantee does not apply to exams taken within three days of purchase, to material that was downloaded but never used in an exam attempt, or to free products and expired orders, and the candidate name must match the payer name. If you would rather not take a refund, you can instead exchange your purchase for two free exam preparation products of equal value and keep the update service on your original product.
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The Salesforce Marketing Cloud Intelligence Accredited Professional exam blueprint is organized into 8 domains. The first three are:
- CRM and Analytics
- Data Update Permissions — 5% of the exam
- Calculated Dimensions and Measurements
For the complete domain-by-domain breakdown, scroll up to the full exam topics outline above and use it to plan how you distribute your study time.
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed.
Otherwise, return null for the opportunity status.
Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Generic Entity Key 2
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 10th. How many different stages are presented in the table?
- A. 0
- B. 1
- C. 2
- D. 3
Correct Answer: D 🗳️
Explanation: Only visible for GetValidTest members. You can sign-up / login (it's free).
A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status
Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Main Generic Entity Attribute
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of opportunities in the Interest stage?
- A. 0
- B. 1
- C. 2
- D. 3
Correct Answer: A 🗳️
Explanation: Only visible for GetValidTest members. You can sign-up / login (it's free).
A client's data consists of three data streams as follows:
Data Stream A:
The data streams should be linked together through a parent-child relationship.
Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
The client would like to have a "Site Revenue" measurement.
This measurement should return the highest revenue value per Site, for example:
For Site Key 'SK_C_2', the "Site Revenue" should be $7.00.
When aggregated by date, the "Site Revenue" measurement should return the total sum of the results of all sites.
For example:
For the date 1 Apr 2020, "Site Revenue" should be $11.00 (sum of Site Revenue for Site Keys 'SK_C_1' ($4.00) and 'SK_C_2' ($7.00))
Which options will yield the desired result;
- A. Option #1 & Option #4
- B. Option #1 & Option #3
- C. Option #2 & Option #4
- D. Option #2 & Option #3
Correct Answer: C 🗳️
Explanation: Only visible for GetValidTest members. You can sign-up / login (it's free).
An implementation engineer has been provided with the below dataset:
*Note: CPC = Cost per Click
Formula: Cost / Clicks
Which action should an engineer take to successfully integrate CPC?
- A. Unmap it, as Datorama will calculate it automatically.
- B. Populate the logic within a custom measurement. Set Aggregation to SUM.
- C. Populate the logic within a custom measurement. Set Aggregation to AVG.
- D. Populate the logic within a custom measurement. No need to change Aggregation.
Correct Answer: D 🗳️
Explanation: Only visible for GetValidTest members. You can sign-up / login (it's free).
An implementation engineer has been asked to perform QA for a standard file ingestion, done by the client.
The source file that was ingested can be seen below:
The number of rows added to this data stream is 3. What could have led to this discrepancy?
- A. All fields are mapped except for the Creative Name
- B. All fields are mapped except for the Media Buy Key.
- C. All fields are mapped except for the Campaign Key
- D. All fields are mapped except for the Media Buy Name.
Correct Answer: C 🗳️
Explanation: Only visible for GetValidTest members. You can sign-up / login (it's free).
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