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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Order Management and Fulfillment | 18% | - Describe integration with third-party ad servers and systems - Describe the order decomposition process - Manage order lifecycle and status tracking - Configure order items and fulfillment workflows |
| Topic 2: Media Cloud and Salesforce Industries Basics | 15% | - Describe the purpose and capabilities of Media Cloud - Explain how Media Cloud integrates with other Salesforce clouds - Identify Media Cloud products and bundles - Describe the Media Cloud architecture and component relationships |
| Topic 3: Media Planning and Proposal Management | 22% | - Describe the proposal creation and management process - Configure inventory and ad placement products - Manage proposal approval workflows - Configure media plans and rate cards |
| Topic 4: Sales and Order Capture | 22% | - Describe the lead-to-order process - Describe order management capabilities - Configure guided flows for sales processes - Configure products, bundles, and promotions using Industries CPQ |
| Topic 5: Audience and Inventory Management | 13% | - Configure rate cards and pricing models - Describe programmatic and direct sold inventory - Configure audience segments and targeting criteria - Describe inventory management and availability |
| Topic 6: Billing, Invoicing, and Revenue Management | 10% | - Explain integration with ERP and financial systems - Describe revenue recognition and reporting - Describe billing and invoicing processes - Configure billing schedules and rules |
Salesforce Media Cloud Consultant Sample Questions:
Question 1
A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. The Sales Representatives can sell digital, TV, radio, print, and event ads to their customers in a single media plan.
Which two media types are available for planning out-of-the-box with Media Cloud?
Choose 2 answers
A. Digital
B. Event
C. Linear
D. Print
Question 2
A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business and Google Ad Manager (GAM). They want to have a complete view of their media plans using dashboards.
Which system integration provides built-in dashboards to integrate with the ASM application?
A. Google Data Studio
B. CRM Analytics
C. Marketing Cloud Intelligence
D. Tableau
Question 3
What happens when a required placement is unavailable in the ad server during the check availability product with google ad manager?
A. a red check mark appears in the availability column
B. the check availability action updates the quantity to the available quantity
C. the check availability action returns the availability quantity for manual adjustment
D. a yellow check mark if partial quantity
Question 4
A sales executive creates a quote. When the quote status is changed to client approved, it should automatically be submittd for approval. The approver needs to be a queue instead of an individual salesforce user. How can this be achieved in the system?
A. invoke approval process on quote and keep queue as approver
B. invoke approval process created on individual quoteLiniteItem and keep queue as approver D.invoke approval process created on a custom object lookup to quote and keep queue as approver
C. invoke approval process created on opportunity linked to the quote and keep queue as approver
Question 5
Apublishing company is evaluating Salesforce for the below functionalitis: a) lead to opportunity b) case management c) a media-specific data model d) OmniStudio capabilities. What is the minimum salesforce licenses a consultant should suggest?
A. media cloud growth
B. media cloud publishing
C. media cloud basic
D. media cloud advanced
Solutions:
| Question 1 Answer: A,C | Question 2 Answer: C | Question 3 Answer: A | Question 4 Answer: A | Question 5 Answer: B |
