Adobe AD0-E560 Valid Test : Adobe Marketo Engage Architect Master

What are best practices for securing a Marketo instance? (Choose two)

• A. Using SSO for authentication
• B. Restricting API usage to approved integrations
• C. Disabling admin rights for all operators
• D. Increasing campaign volume limits

A company providing security software subscription services has recently set up their lead lifecycle stages. The marketing operations team would like to refine the lifecycle stages based on the following feedback from the sales team:
Some of the sales leads are in the early stages of research and not ready for sales Leads downloading a white paper does not indicate their interest to speak to sales Leads participating in an event are more ready to speak to sales What would the Marketo Engage consultant recommend based upon the above requirements?

• A. Review the scoring criteria SAL, as downloading a white paper does not necessarily indicate their interest Add additional criteria for SQL to include an event registration
• B. Add a lead stage for every action, such as white paper download or event registration.
• C. Evaluate the scoring criteria for SQL and that the level of detail captured in the form submission is relevant to sales Add additional criteria for MQL to exclude an event registration
• D. Evaluate the scoring criteria for MQL and that the level of detail captured in the form submission is relevant to sales Add additional criteria for SQL to include an event attendance

An enterprise software company sells its products directly to its B2B customers but also sells their product through third-party sellers. The company runs marketing campaigns directly to their B2B target audience. They also provide funds to the third-party sellers to run campaigns on the company's behalf. In return, the leads and engagement are provided by the third-party seller when a campaign is complete. Any data must be passed to Salesforce due to reporting being performed in Salesforce. Programs and channels should be set up to report on the efficacy of direct marketing and investment to third-party seller/partner marketing to determine how the budget should be spent the following year.
How should this requirement be met?

• A. Two sets of event-based channels should be created: one set for direct marketing and the other for third-party seller marketing
• B. One set of channels should be created, and a tag should be used to determine Direct or Partner
• C. One set of channels should be created, and separate program statuses should be used to designate Direct or Partner
• D. Create a single global program to consolidate reporting for both direct and third-party seller marketing

A global organization wants to manage regional campaigns separately.
What setup should be implemented?

• A. Create a separate workspace for each region
• B. Use one global partition
• C. Use Smart Campaigns for segmentation
• D. Establish static lists for each region

A company implements Workspaces and Partitions for global regional marketing operations. They need to separate their Workspaces into North America, APAC, and EMEA regions, as each region should not see the other region's marketing activities. They also have a Default Workspace. The Default Workspace has access to all Person Partitions. Each regional Workspace has access to their own regional Person Partition. The default dedupe key for the Adobe Marketo Engage instance is email address. A form that exists in the the North America workspace is filled out by a new person.
Which default behavior should be expected?

• A. The new person will be created in the North America Partition where the form exists.
• B. The person will not be created unless explicitly routed to a specific Partition.
• C. The new person will be created in the default Partition and should remain there as long as the North America workspace has access to the default Partition.
• D. The new person will be created in the default Partition and immediately routed to the North America Partition.