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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. The marketing team of an insurance business wants to review their weekly performance every Monday. They need a workspace project with data for past week from Monday to Sunday for reporting.
As a CJA Business Practitioner, how will you create a custom calendar date range to address this requirement, considering the week starts from Sunday as per default data view calendar settings?
Response:

A) In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' plus 1 day and End as 'Start of current week' plus 8 days
B) In the calendar control select 'Last 7 days' from the Preset dropdown and then uncheck 'Use rolling dates' option with rolling weekly value
C) Select a custom range and manually adjust the start and end dates every week
D) In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' minus 6 days and End as 'Start of current week' plus 1 day

2. Which field must be defined when configuring a data view for multi-channel reporting?
Response:

A) Identity Field
B) Data Refresh Interval
C) Campaign Activation Date
D) Metric Calculation Rule

3. An organization considers any interaction from website, mobile app or call center as 'an engagement event' and web, mobile, and phone call as its channels. As a CJA business practitioner, how can you create a weekly report that reflects average engagement per channel?
Response:

A) Create a calculated metric with sum of all engagement events multiplied by total number of channels.
B) Create a filter for all events with condition as channel = mobile OR website OR phone call.
C) Create a calculated metric with sum of all engagement events divided by total number of channels.
D) Create a calculated metric using total sessions instead of engagement events.

4. Which visualization is best suited for tracking customer purchase trends over time in Adobe Customer Journey Analytics?
Response:

A) Scatter Plot
B) Line Chart
C) Bar Chart
D) Summary Table

5. Which components should be used when creating calculated metrics in Adobe CJA?
(Select two.)
Response:

A) Dimensions
B) Event Types
C) Metrics
D) Data Processing Rules

Solutions: