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IBM P8010-096 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Campaign Design & Flowchart Processes | 30% | - Flowchart creation and management - Target cell spreadsheet and offer management - Testing, scheduling and execution - Segment, Select, Merge, Sample, Extract processes |
| Topic 2: Advanced Features & Best Practices | 5% | - Upgrade and migration considerations - Performance optimization |
| Topic 3: Unica Campaign Architecture & Concepts | 25% | - System components and architecture - Database schema and tables - Audience levels and data structure |
| Topic 4: Installation & Configuration | 25% | - Partitioning and user management - Environment setup and deployment - Security, roles and permissions - Server configuration (WebSphere / WebLogic) |
| Topic 5: Integration & Administration | 15% | - Response tracking and reporting - Logging, troubleshooting and maintenance - Integration with Unica Marketing Operations |
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
1. In Unica Campaign, which flowchart cell report displays details of the records within a cell?
A) Cell Content
B) Cell Variable Profile
C) Cell List
D) Cell Waterfall
2. In Unica Campaign, what tab/sheet do campaign managers or campaign designers use to plan out whom to contact, which offers to extend to them, and which groups will be designated as tests/controls?
A) Financials Tab
B) Target Cell Spreadsheet
C) Analysis Tab
D) Offer Tab
3. What type of Unica Campaign trigger is used to start the execution of a command, batch file, or script after a flowchart or process is run?
A) Inbound
B) Schedule trigger
C) Outbound
D) Database trigger
4. When are offer templates configured for Unica Campaign?
A) During the configuration of the Campaign environment.
B) After running the flowchart.
C) Before installing Unica Campaign using the offer utility.
D) After creating a campaign.
5. Who is the owner of a campaign in Unica Campaign if the campaign is linked to a project?
A) User who clicked Create Linked Campaign.
B) User who created the Project.
C) Last user to edit the campaign is assigned as owner.
D) Administrator must assign an owner.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: A |
