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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You have created four ads for your business. When you create multiple Google AdWords ads, how does Google determine which of the four ads to show, when a keyword triggers the ad?

A) The ads are shown based on performance.
B) The ads are shown in rotation.
C) The ads are shown in the order in which they were created.
D) The ads are shown in alphabetical order.

2. Google AdWords has many categories of items and services for sale which they do not allow for advertisement. Which of the following items is NOT permitted to be advertised on Google AdWords?

A) Puppies
B) Political ads
C) Cars
D) Cigars

3. Which of the bidding strategies will you use if you are focused on clicks?

A) CPM bidding
B) Automatic CPC bidding
C) CPA bidding
D) Campaigns

4. Ronnie has created an image ad for her design business. When she searches Google, however, she's not seeing the image ad displayed in the search results' sponsored links. Ronnie then creates a text ad for Google, and this ad shows up in the results. She then deletes the text ad and actives the image ad again - which still doesn't show in the Google search results' sponsored links, like the other ads. Why do you suspect that the image ad isn't showing in the Google Search results as part of the other ads?

A) Her image ad must first be approved by Google before it'll show in the Google Search resul ts.
B) Her image is probably too big to be used in the Google search listing.
C) Her image is probably in a .gif format; images must be in a .jpg format.
D) Her image ad will only appear in the Google Content Network, not in Google Search.

5. Julie's company has created a video ad for the Google Content Network and she has elected to use the CPC pricing. Julie's manager is concerned that the CPC pricing will be expensive, as the company will have to pay each time the video is played. What should Julie tell her manager about the costs of the CPC pricing?

A) The company will pay for each click on the video's stop button, as video ads are being playing automatically.
B) The company will pay for each click to watch the video, as long as the person watches the video in its entirety.
C) The company will pay for each click on the video that leads a user to the destination websit e.
D) The company will pay for each click to watch the video.

Solutions: