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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Digital Marketing Proficiency | 13% | - Security best practices for data, permissions, and PII - Marketing Cloud product inventory and offerings - Governance and compliance in digital marketing |
| Topic 2: Maintenance | 15% | - Data extraction, reporting, and analytics - Account monitoring and system availability - Evaluation of additional Marketing Cloud products |
| Topic 3: Subscriber Data Management | 18% | - Preference and profile center configuration - Contact model design and implementation - Data extensions, relationships, and data architecture - Data import, export, and quality management |
| Topic 4: Setup | 38% | - Marketing Cloud extension products and features - Business units, user accounts, and permission settings - Integration configuration and management - Setup Home features and configuration - Security policies, password management, and access control |
| Topic 5: Channel Management | 16% | - Mobile Studio setup and functionality - Journey Builder concepts and use cases - Email Studio configuration and features - Social Studio and Advertising Studio configuration |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
Question 1
A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?
A. Add/Update
B. Add Only
C. Update Only
D. Overwrite
Question 2
Northern Trail Outfitters uses Parameter Manager to automatically tag links, they want to include a Campaign Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?
A. Account
B. Email
C. Subscriber
D. Link
Question 3
What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?
A. Preference Center link and physical mailing address
B. Preference Center link and a link to the business website
C. Business name and physical mailing address
D. Business name and a link to the business website
Question 4
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable string to links in all emails.
What functionality would allow this?
A. Configure Parameter Manager.
B. Use Web and Mobile Analytics.
C. Link a Google Analytics Account.
Question 5
Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM.
However, they only want to sync records that they have identified as marketable.
Which filtering option in the synchronization settings could be used when configuring the Contact synced object?
A. Select all records where custom boolean field is true
B. Select all records that have an email address
C. Select all records created since a certain date
Solutions:
| Question 1 Answer: D | Question 2 Answer: B | Question 3 Answer: A | Question 4 Answer: A | Question 5 Answer: A |
