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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Management and Identity | 18% | - Identity Resolution
|
| Topic 2: Integrations | 11% | - Salesforce Ecosystem Integration
|
| Topic 3: Reporting and Optimization | 10% | - Performance Analysis
|
| Topic 4: Recommendations and Decisioning | 12% | - Personalization Logic
|
| Topic 5: Segmentation and Targeting | 15% | - Audience Management
|
| Topic 6: Interaction Studio Fundamentals | 12% | - Platform Overview
|
| Topic 7: Campaigns and Experiences | 22% | - Web Personalization
|
Salesforce Interaction Studio Accredited Professional Sample Questions:
Which development language is used to code the sitemap?
- A. jQuery
- B. Javascript
- C. Ampscript
- D. Python
Correct Answer: B 🗳️
Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?
- A. Transaction ETL
- B. ProductETL
- C. Manual segment ETL
- D. External email campaign events ETL
Correct Answer: D 🗳️
If you want to compare the completion of two objectives based on a filter, what report would you use?
- A. Goal completion report
- B. Goal comparison report
- C. Visitor behaviour report
- D. Referring sources report
Correct Answer: B 🗳️
Which scenario is a valid interaction studio use case?
- A. Recommendations in email which are personalized at open time
- B. Recommendations in emailwhich are personalised at send time
- C. Behavioural targeting with 3rd party audience data
- D. Machine learning driven insights within a customer database
Correct Answer: A 🗳️
What three components are defined by the developer in the Sitemap?
- A. Page Types
- B. Promotions
- C. Content Zones
- D. Campaigns
- E. Events
Correct Answer: A,C,E 🗳️
