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Facebook Certified Community Manager Sample Questions:

1. Members in a group for software users are submitting posts that recommend competitor products. This goes against a group rule that prohibits mentioning competitors in posts or comments. Post approval for the community is turned on.
Which two actions should the community manager take? (Choose 2)

A) Use the decline with feedback tool to remind people of the group rules they have violated
B) Ask the members who go against group rules to explain themselves in the comments
C) Create and schedule content to reinforce the guiding principles of the community
D) Create a poll in the community to ask whether new guiding principles should be introduced

2. A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes.
Which approach should the community manager use to measure how well received the exhibition was?

A) Determine the sentiment by scanning positive and negative comments
B) Analyze the reach of exhibition-related posts through Ads Manager
C) Record the total number of campaign comments through native insights
D) Measure the engagement rate on the influencers' posts

3. A jewelry brand has a Facebook Page it uses to attract people to its website.
The community manager regularly selects top performing organic posts to be repurposed into creative for paid ads on Facebook.
The community manager has the following pieces of content: Post type Reach Engagement Website clicks Conversion rate Livestream 15,745 5,432 805 5%
Image 7,998 2,362 799 10%
Poll 4,770 1.520 175 3.6%
Video 10,523 5,480 429 4%
Which piece of content should the community manager expect to perform best in an initial advertising campaign?

A) The livestream
B) The video
C) The poll
D) The image

4. A hiking community plans to bringing together a large number of members to complete a mountain climbing challenge for charity.
This is the largest fundraiser the community will host, and this year is the third year they plan to run it.
Which two things can the community manager do to ensure they succeed in getting the most members to join the challenge? (Choose 2)

A) Message new members and invite them to participate in the challenge.
B) Start a secret group for people doing the challenge and post everything there.
C) Highlight past photos and success stories and tag members who have joined past challenges.
D) Create posts to encourage people to sign up and have moderators answer any questions.

5. A well-regarded celebrity community member violates a group rule that does not allow posts that contain political discussion. Post approval is turned on in this group.
This is the first time that this community member has submitted a post and the first time that the community member has violated the guiding principles.
What are two courses of action the community manager can take in this situation to maintain the group's culture? (Choose 2)

A) Decline the post with feedback to educate the celebrity on the group policy
B) Adjust the rules to allow political content and generate more group engagement
C) Approve the post with a warning to the celebrity
D) Approve the post and close commenting to prevent political discussion
E) Treat the celebrity according to the policy of the group

Solutions: