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HP Imaging and Printing Sales Fundamentals Sample Questions:

1. What is line dominance?

A) having the best placement in store displays
B) Selling more units than your competitor
C) Offering more choices than your competitor
D) Having better name recognition than your competitor

2. What is the purpose of up-selling?

A) to sell additional, third-party solutions
B) to sell accessories
C) to sell higher value products by series, family, or category
D) to sell on-site services

3. Which strategy did HP employ on its corporate campuses to conserve resources?

A) turned off the lights after 6 pm
B) required all employees to shut off their printers before they left for the day
C) configured the default on printers to duplexing for all interoffice communication
D) provided all employees with free city bus passes

4. What is an advantage of a contractual sale?

A) It involves only the sales person and the IT manager
B) It has a short cycle,
C) It requires the lowest time investment of all sales methods
D) It has higher margin potential than other sales methods

5. What is the HP Marketing Resource Center?

A) A newly-created team of marketing experts who provide in-house training for HP partners
B) An HP resource for document templates, free training classes, and success stories
C) A new HP service for HP partners who provide printed marketing material on demand
D) A new HP print center for end users who provide customer-designed marketing material

Solutions: