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IBM M2020-229 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Solution Positioning and Sales Strategy | - Positioning IBM SPSS against competing solutions - Value-based selling approach - Identifying customer use cases for predictive analytics |
| IBM SPSS Predictive Analytics Overview | - Business value of predictive analytics - Core capabilities of SPSS predictive solutions - Introduction to IBM SPSS Predictive Analytics portfolio |
| IBM SPSS Use Cases | - Predictive modeling and forecasting scenarios - Operational decision-making support |
| Sales Methodology for IBM SPSS | - Mapping solutions to business outcomes - Understanding customer pain points - Objection handling and value justification |
| Industry Applications | - Risk management and fraud detection - Customer analytics and segmentation - Marketing optimization and campaign analytics |
IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:
1. Which type of model in SPSS Modeler is BEST suited for making categorical predictions of future outcomes?
A) Segmentation
B) Association
C) Anomaly detection
D) Classification
2. Which SPSS capability is best suited for a retailer looking to discover the most effective product combinations?
A) Customer Retention and Growth
B) Market Basket Analysis
C) Predictive Maintenance
D) Campaign Insight and Offer Optimization
3. What is NOT a key competitive differentiator of SPSS Collaboration and Deployment Services based on product feature/functionality?
A) Automation and integration of analytical processes.
B) Document content management.
C) Integrated management and deployment environment.
D) Support for the entire model lifecycle.
4. Which pain point of business executives is best addressed by SPSS Decision Management?
A) The need to react quickly to market changes.
B) Inability to automate routine analytics tasks.
C) Regulatory compliance.
D) Rapidly increasing marketing costs.
5. Which two SPSS Data Collection components make up SPSS Data Entry?
A) Author and Reports
B) Author and Scan
C) Interviewer and Reports
D) Author and Interviewer
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: C |
